Private growth intelligence, for cyber & tech founders.
A small, signal-rich membership for founders between $0 and $5m ARR. Playbooks, monthly intelligence, and live office hours — built to replace the noise.
$100 / month · Selective intake · 3 minutes · 16 questions · Instant personalised report
Built and run by Simon Linstead — fractional VP of Growth to cyber & tech founders. The frameworks members use are the same ones the agency runs inside paying engagements.
What's inside
Five pillars. Nothing else.
Monthly Growth Briefing
30–45 minutes of what's actually working in cyber & tech growth this month. Messaging trends, founder mistakes, pipeline patterns, AI shifts. Video + transcript + takeaways.
Growth Playbooks Library
Evergreen frameworks on positioning, founder visibility, pipeline, partnerships, messaging, GTM. Written like a senior operator briefing the team — not generic marketing advice.
The Framework Stack
Six signature models — the Cyber Growth Flywheel, the Clarity Gap, Signal vs Noise, Trust Compression, the Positioning Pyramid, and the Founder Momentum Curve. The thinking that sits underneath every playbook and briefing.
Private Founder Room
A small, moderated room for cyber & tech founders to share what's working. Selective, not chatty. No noise.
Monthly Office Hours
One live session a month with Simon. Bring a problem, leave with a plan. Recorded for members who can't attend.
Inside this month
A real read on what's
actually working.
Every briefing is a 30–45 minute operator-grade debrief. No recycled LinkedIn takes, no vendor-driven trend pieces — just what's moving pipeline for cyber and tech founders this month.
Why founder-led outbound is quietly outperforming SDR teams in cyber — and the 3-touch sequence that's converting.
- The reply-rate gap between founder and SDR sends across 11 cyber companies we tracked
- The exact 3-touch sequence (LinkedIn → email → voice note) that's compressing sales cycles
- Why most "AI SDR" stacks are quietly killing pipeline — and what to do instead
Simon Linstead
Founder · Fractional VP of Growth
A note from Simon
Why I built this club.
The club is the self-serve side of my work. When founders want me hands-on — fractional VP of Growth engagements, positioning sprints, GTM rebuilds — that happens through vpgrowth.agency. Most members never need it. A few do. Either way, start here.
Effort isn't the problem. Direction is. Most founders I meet are doing too much, in too many places, with too little feedback on what's actually moving pipeline.
vpgrowth.club exists for the founders who don't need another tactic deck — they need a small, signal-rich room, a monthly read on what's actually working, and an operator who's been in the trenches with companies just like theirs. That's what I'm building here. Selectively, deliberately, for people serious about the craft.
— Simon
What founders say
Quiet signal. Loud results.
Working with Simon brought immediate clarity to our messaging and growth strategy. Stronger positioning, better conversations, and a measurable lift in revenue opportunities — without unnecessary complexity.
We were chasing every channel and forecasting on hope. Inside 90 days we had a weekly operating rhythm, two channels we actually trusted, and pipeline we could see coming.
Simon doesn't sell activity. He simplifies. The monthly briefings alone are worth it — it's the only place I get an honest read on what's actually working in cyber growth right now.
Anonymised at members' request. Full case context shared on enquiry.
Membership
$100 / month.
Monthly. Cancel any time. Selective intake — Simon reads every signup.
Less than one bad lunch with a vendor. Less than an hour with a freelance consultant. Designed so the decision is obvious for the founders this is built for.
What's included
- Monthly Growth Briefing — 30–45 min on what's actually working in cyber & tech this month
- Full Growth Playbooks library — positioning, founder visibility, pipeline, partnerships, messaging, GTM
- The Framework Stack — six signature models you can run a quarter with
- Private founder room — small, moderated, no noise
- Monthly live office hours with Simon — bring a problem, leave with a plan
- New playbooks and briefings added every month
No annual lock-in. No upsells. No course you'll never finish.
Who it's for
Founders past the experiment phase.
- —Cyber and tech founders between $0 and $5m ARR
- —Operators who want signal, not another community to babysit.
- —Founders building growth as a system, not as a series of tactics.
Start with the Scorecard. Three minutes, eight dimensions, an honest read on where to focus first.
Two ways to work with Simon
Start in the club. Go deeper when it matters.
The club · $100/mo
vpgrowth.club
Playbooks, the framework stack, monthly briefings, and live office hours. Self-serve, low-noise, built for founders who want to run growth themselves.
Take the ScorecardHands-on · By engagement
vpgrowth.agency
Fractional VP of Growth, positioning sprints, and GTM rebuilds for cyber & tech founders ready to put a senior operator inside the business. Same frameworks, done with you.
See how the agency worksMembers occasionally hit a moment where reading another playbook isn't the answer — a repositioning, a GTM rebuild, a fractional VP of Growth seat. That's what vpgrowth.agency is for. Same frameworks, done with you. No pressure either way.
FAQ
The honest answers.
Who is this not for?
Pre-revenue tinkerers, agencies looking for clients, and anyone who wants a noisy Discord. The club is built for cyber and tech founders actively running growth — usually $0 to $5m ARR.
What do I actually get for $100/month?
The full playbooks library, the framework stack, a new monthly growth briefing, live office hours with Simon, and access to the founder room. No upsells, no hidden tiers.
Can I cancel any time?
Yes. Monthly billing, cancel from your account in two clicks. No annual lock-in.
How is this different from the agency?
The club is self-serve — you do the work, with the playbooks and briefings to guide it. The agency is hands-on: fractional VP of Growth, positioning sprints, GTM rebuilds. Same frameworks, different depth.
Is it really 'by application'?
Yes. The room stays signal-rich because Simon reads every signup. Most cyber and tech founders are a fit; vendors, agencies, and tyre-kickers aren't.